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Or at least they shouldn't mean anything to you as a client. I don't say this
because I haven't been able to win any - in seven years I won more than 50
regional and national awards, including "Best of Show" in the Toledo
Society of Communicating Arts competition four times. Awards are good for
the designer's ego, and to help get young professionals noticed in the community,
but too often pieces that win awards fail in the marketplace. And, conversely,
pieces which do an effective job for the client rarely win awards.
The reason is that effective marketing programs often use straightforward
and basic elements with minimal cutting edge design; or they rely on complex
and subtle messages to specific audience segments which are not adequately
expressed in a flashy poster or highly graphic ad. On the other hand, judges
of design competition have only a few seconds to inspect each piece before
deciding "in or out." This means that only the simple and flashy
pieces have a realistic chance of catching the judge's eye. I know this from
experience, having judged many competitions, including the Michigan Addies
for several years.
However, awards still seem to convey credibility in the marketplace, so I
include the following record of awards received in my first seven years of business.
First Year
Art Directors Club of Toledo
Gold Award/Booklets
Gold Award/Illustration
Gold Award/Experimental
Gold Award/Slides
Second Year
Art Directors Club of Toledo
Gold Award/Illustration
Silver Award/Film
Advertising Club of Toledo
Special Award for Outstanding Concept and Execution (Film)
Calvin Productions, Kansas City
Ten Best Films of 1968
Third Year
Toledo Society of Communicating Arts
Best of Show (Direct Mail)
Gold Award/Direct Mail
Silver Award/Editorial
Merit Award/Booklets
Merit Award/Packaging
Merit Award/Direct Mail
Merit Award/Booklets
Merit Award/Annual Reports
Advertising Club of Toledo
Merit Award/Booklets
Merit Award/Booklets
National Society of College & University Public
Relations Departments
Merit Award/Posters
Fourth Year
Toledo Society of Communicating Arts
Best of Show (Experimental)
Gold Award/Slides
Gold Award/Slides
Gold Award/Experimental
Silver Award/Slides
Silver Award/Campaign
Silver Award/Campaign
Merit Award/Booklets
Merit Award/Slides
Advertising Club of Toledo
First Award/Trade Ad
Second Award/Booklets
Fifth Year
Toledo Society of Communicating Arts
Best of Show (Film)
Gold Medal/Film
Silver Medal/Radio Series
Merit Award/Television Series
Merit Award/Booklets
Advertising Club of Toledo
Excellence Award/Direct Mail
Excellence Award/Promotion
Honor Award/Multi-Media Campaign
Honor Award/Radio
Honor Award/Radio Series
Honor Award/Television Series
Sixth Year
Advertising Club of Toledo
Silver Medal/Corporate Identity
Special Citation/Television
Special Citation/Posters
10 Bronze Certificates
Curtis Paper
Paper Usage Award
Strathmore Paper
Paper Usage Award
Financial World Magazine
Silver Oscar (Annual Report)
Meade Library of Ideas
Inclusion in Annual Report Exhibit
AAF, Ohio Region
Second Place, Television,
Regional Honorable Mention, Radio
Columbus Film Festival
Gold Certificate
Institute of Outdoor Advertising
71 Best of '71 Outdoor Ads
Seventh Year
Toledo Society of Communicating Arts
Best of Show (Direct Mail)
Gold Award/Direct Mail
Special Citation/Television
Silver Award/Television
Advertising Club of Toledo
Gold Award/Packaging
After seven years of awards competition, I retired from advertising shows, although I remained active as a judge, particularly in the Michigan ADDY Awards.
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Capabilities
Copy Experience includes print
promotions, technical articles and materials, capability brochures, print
advertising and speeches. Primary experience in consumer and business to business segments.
Design Experience includes a wide
range of media: print, advertising, packaging, environmental design, exhibits,
corporate identity, merchandising, presentations and electronic media.
Marketing Experience includes
creation of marketing plans and communications plans (I have developed more
than 30), communications audits, product launches and general consulting.
Work Experience
Art Director, WDHO-TV; Toledo, Ohio
President, Design Workshop; Toledo, Ohio
Three-person graphic design studio
and creative boutique specializing in print promotions.
President, Beach & McKenna; Toledo, Ohio
This was an expansion of Design
Workshop, adding film and multi-media capabilities. With the addition of a
full service advertising component, AdLab, the agency grew to 15 writers,
designers, photographers and account executives.
Founding partner, Vice President, Creative Director, The Marketing Communications
Group; Toledo, Ohio
This full service agency grew from seven original
partners to 25 people, the largest locally owned advertising agency in Toledo.
President, Gauthier & Beach; Toledo, Ohio
This spinoff of MCG was a marketing-oriented
communications firm with clients in 15 states and specialties in advanced
composites, food and health care. The firm grew to 15 people.
Currently self-employed writer and marketing consultant; Toledo, Ohio
Education
B.S. in Education, Bowling Green State University
Graduate study in graphic design, University of Illinois
M.F.A in Graphic Design, Bowling Green State Univeraity
Teaching Experience
Adjunct faculty intermittantly at the University of Toledo, Owens College
and Bowling Green State University since 1975. Assistant professor of Art,
BGSU, 2001-2002. Classes included marketing, promotion, packaging, basic design,
lettering and typography, corporate identity and web development.
Professional Honors
President of the Toledo Society of Communicating Arts, 1971-1973
American Advertising Federation Silver Medal, 2003 (lifetime achievement award)
BGSU Distinguished Graphic Design Alumnus
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Associations
ACUTE | Association of CPA's
International Facility Management Association
National Concrete Masonry Ass.
Toledo Chamber of Commerce
Toledo Bar Association
Automotive (OEM & Aftermarket)
Owens-Corning | Resins & reinforcements
for molded parts | B2B & internal
Dana | Mechanical parts | B2B
Champion Spark Plug | Spark plugs | Retail & distribution
LOF | Glass windshields | Retail & distribution
TRINOVA/Aeroquip/Vickers | Mechanical parts
| B2B
ITW DeVilbiss | Spray equipment | B2B &
distribution
Metalloy | Cast parts | B2B
ANCO | Wiper blades | B2B
Monroe Auto | Shock absorbers | Retail &
distribution
Questor Corp. | Parts & components | Retail
& distribution
Banking/Financial
Toledo Trust | Retail
Genoa Bank | Retail
Fifth Third Bank | Retail
Health Care REIT | Real estate investment |
B2B
Chemical
Owens-Corning | Resins for composites | B2B
& internal
Johnson Wax | Retail & industrial cleaning
products | Internal
SCD Chemical | Cleaning products | B2B
Diamond Shamrock Chemical | Retail
Spartan Chemical | Cleaning chemicals | Retail
& distribution
Norac Chemical | Industrial chemicals | B2B
Composites & Plastics
Owens-Corning | Resins & reinforcements
for molded parts | B2B & internal
Atkins & Pearce | Braided components and
packaged yarns | B2B
J. B. Martin | Velvet cloth and processes/fabrics
for composites | B2B
Industrial Dielectrics | Molded parts | B2B
Morris Tools | Industrial hardware | B2B
Celenese Corp. | Fabrics for composites | B2B
Denbro Corp. | Plastic molded parts | B2B
Hi-Lec | Composite parts | B2B
Computer Software/Hardware/Networking
Xitech | B2B
Fox Software | B2B
Direct Link | B2B
SFT Engineering | Networking | B2B
Industrial Network Systems | Networking | B2B
Northeast Electronics | Computer controls for
manufacturing | B2B
Construction
Owens-Corning | Home building products | Retail,
distribution & internal
ThermaTru | Doors | Retail & distribution
LOF | Window glass | Retail & distribution
Bostleman Corp. | Construction contractor |
B2B
Inline Corp. | Doors and windows | Retail &
distribution
Distributors
JDX | Distributor of supplies and equipment
for golf courses | B2B
Quality Business Systems | Office supplies
Economic Development
Oak Openings Industrial Park | B2B
Lake Erie West | Regional identity | B2B, retail
Toledo World Trade Center | B2B
North Toledo Industrial Development (City of Toledo)
| B2B
Education
Owens College | Development
Bowling Green State University | Retail
Rochester Institute of Technology | Retail
Xerox/University Microfilms | B2B
Heidelberg College | Retail
Paulding County Schools | Internal & retail
Energy
Toledo Edison | Retail
Marathon Oil | Internal
Environmental
Envitco | Toxic waste treatment technology | Industrial
New Waste Concepts | Waste treatment technology | Industrial
Food
Fremont Company | Canned vegetables | Retail
& distribution
Diehl, Inc. | Processed dairy products | Retail
& distribution
Cain's | Packaged snack products | Retail
Wendy's | Retail
Boody House Restaurant
| Retail
Furniture
Eagle Furniture | Commercial furniture | B2B
Quality Business Systems | Office supplies & furniture | B2B
Steelcase Furniture | Commercial furniture
| B2B
Herman Miller Furniture | Commercial furniture
| B2B
Eriksen's | Comercial furniture retailer |
B2B
General Consumer
Black & Decker | Consumer hardware | B2B
& distribution
Kodak | Cameras and film products | Internal
Owens-Illinois | Toys & Games | Retail
Ohio Art | Toys & games | Retail
Eltra Corp. | Plumbing fixtures | Distribution
Scottdel | Carpet padding manufacturer | Internal
General Industrial
Hause Machines | Machine manufacturing | B2B
Green Manufacturing | Parts and components
| B2B
Brennan Industrial Truck | Industrial material
handling equipment | B2B
Gelok, Inc. | Absorbent materisl for industry
| B2B
Bernal Corp. | Steel producer | B2B
REMS | Electric motor service | B2B
Consarc Corp. | Metal melting equipment | B2B
Kexon | Wicks for gas heaters | B2B
Paben-Harlow | Tool and die manufacturers | B2B
Glass
LOF | Window and windshield glass | B2B, retail
& distribution
Owens-Illinois | Glass containers | B2B
Owens Corning | Glass fibers & fabrics
for reinforcement | B2B
Glassline | Glass production products | B2B
Duratemp | Glass production products | B2B
Toledo Engineering | Glass manufacturing facilities
| B2B
Health Care
Toledo Hospital | Retail
Riverside Hospital | Retail
Mercy/St. Charles Hospitals | Retail
Mercy PHO | B2B
St. Vincent Hospital | Retail
Parkview Hospital | Retail
Family Health Care Centers | Retail
Visiting Nurse Service | Retail
Medicare Equipment Supply | Retail
Retina Vitreous Associates | Retail
Medical College of Ohio | Internal
ElderCare Advocates | Senion care management
| Retail
International
DeVilbiss International | Spray equipment |
Retail & distribution
Non-Profit
Toledo Community Foundation | Retail &
development
United Way of Greater Toledo | Retail &
development
Planned Parenthood of Northwest Ohio | Retail
& development
Corporation for Effective Government | Research
firm | Retail
Friendly Center | Community center | Retail
Arts Council Lake Erie West | Retail &
development
Toledo Zoo | Retail
WGTE Public Television | Development
Toledo Metropolitan Mission | Retail
United Central Services | Retail
Wood Lane Industries | Retail
ABLE | Legal assistance | Development
Toledo Repertory Theatre | Retail
Maumee Valley Historical Society | Retail
Visiting Nurse Service | Retail
YMCA of Greater Toledo | Retail
Preventive Maintenance/Quality Control
Bay Controls | Preventive maintenance systems
| B2B
SES Industries | Quality control systems for
steel manufacturing | B2B
IQ Systems | Optical measurement systems |
B2B
Printing & Publishing
Gannett Publishing | B2B
Zeres, Inc. | Ink manufacturer | B2B
Len Beach Associates | Commercial printers
| B2B
Printers3 | Commercial printers | B2B
Paramount Printing | Commercial printers |
B2B
Professional Services
Bauer, Stark & Lashbrook | Architects &
Engineers | B2B
Kohring & Associates | Electrical engineers
| B2B
Renhill Staffing Services | B2B
Atlas World Travel | Retail
Miller, Gardner | CPA's | B2B
Parlan Financial | Investment Advisors | Retail
Perz Group | Management consultants | B2B
International Credit Service | B2B
Continental Valuations | Appraiosals | B2B
Lublin Sussman | CPAs | B2B
PMCI | Moving consultants | B2B
Treece Investment Advisory Corp. | Retail
Angel, Mull & Associates | Architects |
B2B
The Collaborative | Architects & Engineers
| B2B
Jones & Henry | Engineers | B2B
Walbridge & Bellg | Photographers | B2B
Joe Marconi Design | Interiors | B2B
Senior Market
Tranquility | Incontinence products | Retail,
distribution
Judson Retirement Community | Retail
Llanfair Retirement Community | Retail
Swan Creek Retirement Village | Retail
Grande Village Retirement Community | Retail
Lutheran Village at Wolf Creek Retirement Community
| Retail
Lutheran Home of Toledo | Retail
Senior Growth Foundation | Senior issues consultants
| B2B
Jefferson Health Care Center | Retail
Testing
Monarch Labs | B2B
BEC Labs | B2B
Toledo Testing | B2B
Transportation
Bowlus Trucking | B2B
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More than 30 years of marketing involvement have resulted
in a lengthy list of credits and unparalleled experience in a broad range
of consumer and industrial business segments. A particular strength is business
to business marketing, where we have worked extensively in the manufacturing
and professional services sectors. The chances are pretty good we know something
about the industries and even the clients you're working with; but even if
we don't, after 30 years our learning curve is shallow and short.
On the creative side, in both writing and design, our experience is equally
broad; here are some of the areas we have worked in with our many clients:
| Branding programs Communications plans Marketing plans Political campaigns Product launches Research Viral marketing |
Direct mail Outdoor advertising Point of sale Presentations Print advertising Promotions Sales tools |
Environmental graphics Merchandising Portable displays Packaging Signage Trade show exhibits Vehicle design |
Capabilities brochures Catalogs Corporate identity Interactive media Product literature Technical literature Web development |
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