Copy Experience includes print
promotions, technical articles and materials, capability brochures, print
advertising and speeches. Primary experience in consumer and business to business segments.
Design Experience includes a wide
range of media: print, advertising, packaging, environmental design, exhibits,
corporate identity, merchandising, presentations and electronic media.
Marketing Experience includes
creation of marketing plans and communications plans (I have developed more
than 30), communications audits, product launches and general consulting.
Art Director, WDHO-TV; Toledo, Ohio
President, Design Workshop; Toledo, Ohio
Three-person graphic design studio
and creative boutique specializing in print promotions.
President, Beach & McKenna; Toledo, Ohio
This was an expansion of Design
Workshop, adding film and multi-media capabilities. With the addition of a
full service advertising component, AdLab, the agency grew to 15 writers,
designers, photographers and account executives.
Founding partner, Vice President, Creative Director, The Marketing Communications
Group; Toledo, Ohio
This full service agency grew from seven original
partners to 25 people, the largest locally owned advertising agency in Toledo.
President, Gauthier & Beach; Toledo, Ohio
This spinoff of MCG was a marketing-oriented
communications firm with clients in 15 states and specialties in advanced
composites, food and health care. The firm grew to 15 people.
Currently self-employed writer and marketing consultant; Toledo, Ohio
B.S. in Education, Bowling Green State University
Graduate study in graphic design, University of Illinois
M.F.A in Graphic Design, Bowling Green State University
Adjunct faculty intermittently at the University of Toledo, Owens College
and Bowling Green State University since 1975. Assistant professor of Art,
BGSU, 2001-2002. Classes included marketing, promotion, packaging, basic design,
lettering and typography, corporate identity and web development.
President of the Toledo Society of Communicating Arts, 1971-1973
American Advertising Federation Silver Medal, 2003 (lifetime achievement award)
BGSU Distinguished Graphic Design Alumnus